NBA free agency has started and so continues the unending news cycle that is “the association.” The most notable news has come out of California with the Los Angeles Lakers stocking up as much talent as they can as they look for a title push with LeBron James and the Golden State Warriors signing embattled center, DeMarcus Cousins, just last night.
The people I’m friends with on Facebook that are way to vocal have been complaining about how stacked these teams are, especially Golden State. As far as skill level goes, aside from LeBron, there isn’t much of an improvement on either side, is there? JaVale McGee is a role player who, I assume, will be relied upon on for his Golden State knowledge more than anything. Rajon Rondo… is Rajon Rondo. Demarcus Cousins, in all honestly, is someone I’ve thought would be viewed as the anti-christ to the Warriors established team-oriented environment. All that said, the league is actually positioning itself in the best way going forward in terms of media exposure.
People are forgetting the NBA is no longer an equal representation league. The top 4 teams ESPN shoved down out throats this year were the Golden State Warriors, Cleveland Cavaliers, Los Angeles Lakers, and Vytautas Prienai–Birštonas. The league has consolidated its media coverage around teams with a few key personalities, Durant/Draymond/Klay/Steph, LeBron, and any member of the Ball family. Now they’re consolidating the personalities.* The league sure as fuck isn’t going to entertain us with their overall product, and they know that, so they’re just focusing on the teams and personalities that matter. RIP to Joel Embiid’s twitter usage.
The NBA, much like the WWE, has become an organization that has capitalized on the storylines and relationships to drive their brand. And, if anything, these teams are going to lead to some great story lines. Within the first three months of the regular season, you can guarantee there will a heated rift between Rondo and LeBron. I know LeBron usually has great relationships with his point guards. Just ask Kyrie Irving and Isiah Thomas. But there is no way reports of a locker room fight between these two new teammates doesn’t hit the air waves. I assume it’ll look something like this.
JaVale McGee probably won’t do anything of note, but I’ll always have my eyes on him because I think he looks like he could be part of The Revolution from Chappelle. Those blouses are not to be trifled with and certainly pass as an 80’s wrestling tag team.
And LaVar goes without saying. The man is a modern day Ric Flair with his mouth (with his words, I’ve always believed LaVar was terrible at cunnilingus). Plus, he already has some experience in the ring.
And of course, DeMarcus Cousins is going to DeMarcus Cousins. Has there ever been a coach that he hasn’t taken down? All I’m saying is Steve Kerr would be wise not to take a night off and let the players run a game next year.
To cap it all off, the NBA is also run by a pencil necked geek who, should he follow in the footsteps of his WWE counterpart, Vince McMahon, will be looking thicc at the championship podium in 2019 (that’s not a real year.)
The NBA has taken lemons and make creatine infused lemonade.
*I am not 100% sure what consolidate means. I know it has something do with credit cards in some cases, right?